research into music videos & Directors

I often sit in my room and watch music channels on TV, as a result i've seen 100's of music videos from different genres etc. And i've noticed that Michel Gondrys videos far surpass the creative styles and boundries that more ordinary video directors set.

For example when he directed Around the world by Daft Punk, Gondry put so much more thought and effort into it. had a less inspirational, talented director made it they would have probally just had normal dancers. but Gondry had multiple groups of dancers all with there own dance moves to a certain beat in the music, this is far far more complicated than you would initially think.

Much like Gondry, Spike Jonze is some what of a pioneer in creative thinking as far as music videos are concerned. One of Spikes favorite techniques has to be single shot filming. Single shot filming requires weeks of planning and rehersing to get everything to happen at the correct time etc. Jonez decided to take this technique, make artists The Pharcyde learn their song 'Drop' backwards, perferm it in one shot and then play it backwards. As far as in concerned this is a stroke of genius.